The Lincoln Project tries to Bud Light Dr. Pepper

The Lincoln Project, a disgraced PAC launched in 2019 “to defeat Donald Trump at the ballot box” and “to ensure Trumpism failed alongside him,” has a new mission: take down Dr. Pepper for advertising on Fox News.

Having seemingly taken inspiration from the Bud Light/Dylan Mulvaney boycott that’s seen conservatives abandon the beloved beer brand in droves, the Lincoln Project called out “Texas’s favorite soft drink” on Twitter, scolding: “Your motto is ‘Drink Well. Do Good.’ Your goal is to ‘make a positive impact with every drink.’ Yet you continue to advertise on Fox News, a network committed to telling lies and degrading our public discourse. Time to live up to your promise and drop Fox.”

The post ended with a dramatic — and kinda creepy — hashtag: #WeSeeYou.

The Lincoln Project, lest we forget, was mired in scandal after founding member John Weaver was discovered to be using his position to groom young men. A cover-up was alleged, Weaver was ousted and usually vocal LP cofounders such as Rick Wilson and Steve Schmidt distanced themselves and started keeping shtum. Old habits die hard, though.

The LP’s post was part of a larger thread pointing out that, in spite of Tucker Carlson’s departure from the network, Fox’s programming “remains a cesspool of hate & division. Fox is brand unsafe & those advertising with the right-wing propaganda machine are choosing to associate themselves with its poisonous programming. Time to put these brands on notice.”

Cockburn isn’t sure Dr. Pepper, whose parent company raked in $14.3 billion during the last fiscal year — an 11.46 percent increase from the previous year — is shaking in its boots over a tweet from some NeverTrumpers. Nor does he remember ever having seen a “woke” elitist order a Southern Doctor at the bar.  

The PAC has declared its intent to go full bore in its takedown of Fox and its advertisers.

“Since Carlson’s firing the ratings have cratered and Murdoch needs to keep chasing MAGA viewers,” the Lincoln Project states on its website. “Advertisers need to know that the next host will likely be worse than Carlson, doubling down on the crazy to recapture lost viewers to destroy Newsmax as a competitor. Obsession with testicle tanning will seem mild by comparison.

“‘Watching FOX News all day will burn out your retinas and eardrums,’ said Reed Galen, the Lincoln Project co-founder. ‘Jesse Waters, Brian Kilmeade, Sean Hannity, are not serious people. They are nothing more than mouthpieces in Murdoch’s right-wing propaganda machine. The real truth is that Rupert hasn’t changed his mind about the direction of the company. Brands need to ask themselves if they want to be associated with an even more extremist version of Fox News.’”

Mike Lindell, you’ve been warned! When the Lincoln Project comes for you, what’s the worst that can happen? Ask your nearest teenage boy...